Empowering Charitable Giving Through E-Commerce: Kenzz announces strategic partnership with Misr El Kheir Foundation

Cairo, Egypt – March 23 , 2025 – In a move that underscores its commitment to social responsibility during the holy month of Ramadan, Kenzz, Egypt’s leading mass-market e-commerce platform, announces a strategic partnership with the Misr El Kheir Foundation, the prominent non-profit organization dedicated to comprehensive human development. This collaboration aims to seamlessly integrate charitable giving into the online shopping experience, enabling users to contribute directly to the foundation’s various social welfare programs through Kenzz platform.

Through this partnership, Misr El Kheir will be onboarded as a vendor on Kenzz, enabling customers to make direct donations to support the foundation’s initiatives. The vendor integration is expected to go live within a month, after which customers will be able to seamlessly contribute to the foundation’s social welfare programs. In the meantime, Kenzz is actively raising awareness about Misr El Kheir’s Ramadan initiatives across its platforms, engaging shoppers with the foundation’s charitable efforts throughout the holy month.

As part of this strategic collaboration and beyond digital integration, Kenzz employees actively took part in Misr El Kheir’s El-Kheir Box Ramadan initiative, assembling 350 food boxes for distribution to families in need across various governorates in Egypt. This hands-on engagement underscores Kenzz’s commitment to corporate social responsibility, ensuring its impact extends beyond commerce into meaningful community support.

Ahmed Atef, Co-Founder & CEO of Kenzz, commented:”At Kenzz, we see e-commerce as more than just a marketplace, it’s a powerful tool for driving real social impact. This partnership with Misr El Kheir is a testament to our commitment to leveraging technology to make giving back effortless and accessible. By integrating charitable contributions directly into the shopping experience, we are empowering our customers to support meaningful causes in a seamless and impactful way.”

Taher El Khateeb, Marketing Director at Misr El Kheir Foundation, commented: “Our collaboration with Kenzz marks a significant milestone in expanding our reach and making charitable giving more accessible. By leveraging the power of e-commerce and Kenzz’s effectiveness in reaching a mass audience across all governorates, we are connecting with a wider audience and ensuring that more people have the opportunity to support those in need, especially during Ramadan.”

This partnership aligns with Kenzz’s mission to leverage technology for social good, transforming everyday shopping into an opportunity for impactful giving. By integrating charitable options into the e-commerce experience, Kenzz and Misr El Kheir strive to create a lasting impact by promoting awareness, social responsibility, and collective community support across Egypt.